GoIT Philippines – Market Adaptation & Campaign Systems
Role: Campaign Systems Architect & Strategic Marketing Lead
HIMAY™ Focus: System Visibility | Co-ownership Design | Cross-Flow Mapping
HIMAY™ is a method that breaks down complex systems into value-aligned, behavior-informed strategies.
Strategic Move: Hired by GoIT to localize and optimize marketing for the Philippine market. Applied the HIMAY™ method to align GoIT’s global messaging with local cultural and behavioral preferences, ensuring marketing materials, landing pages, and campaign copy resonated effectively with Filipino learners.
Deliverables:
✔ Fully localized marketing content and landing pages, optimized for conversions.
✔ Copywriting and proofreading for email campaigns, social media, and ad sets.
✔ Translation and cultural adaptation of global messaging for the Philippine context.
Outcome:
Enabled consistent and culturally adapted messaging across channels.
Increased clarity for local learners, improving engagement, and lead capture. Strengthened cross-team alignment, ensuring marketing initiatives were behaviorally informed and actionable.
Client Feedback: "The GoIT materials now feel locally relevant while keeping our international brand intact – it’s a seamless adaptation for the Philippine market." – Marketing Lead, GoIT
Signature Stamps:
✔ System Visibility
✔ Co-ownership Design
✔ Cross-Flow Mapping
Brand Strategy & Visibility Campaign for an IB International School
Role: Brand Strategist & Campaign Architect
HIMAY™ Focus / Strategic Move: Strategic dissection of brand core + role-based messaging per audience (parents, internal staff, external prospects) + content flow anchored on values, inclusion, and future-readiness.
Outcome:
✅ Unified institutional messaging across all departments
✅ Increased brand clarity for multicultural families
✅ Launch-ready strategic blueprint covering digital, events, and academic touchpoints
✅ Strengthened positioning for SPED and homeschool segmentsSignature Stamps: Content Flow. Mapping. Dissection. Anchor. Role-Sync.
Want your brand to speak clearly to the right audience — and actually move them to act? Let’s map your brand from the inside out.
Signature System: Why HIMAY Works
Your growth isn’t stuck because you’re not trying hard enough — it’s because your strategy, story, and structure aren’t working together.
HIMAY™ changes that.
We turn scattered efforts into a clear, unstoppable growth engine.
With HIMAY, every move is intentional, every message connects, and every resource works harder for your brand.
The HIMAY™ Growth Cycle
Highlight – Identify the core message, strengths, and opportunities.
Investigate – Understand audience behavior, data, and market context.
Map – Build the campaign flow, touchpoints, and content structure.
Align – Ensure all elements work together toward the goal.
Yield – Launch, track results, and refine for continuous growth.
Success Stories That Define My Work
The HIMAY™ Method
How HIMAY™ Turned Chaos into Clarity
One client had strong ideas but a scattered approach — multiple campaigns running without a unified voice, visual identity, or strategy. Teams were overwhelmed, approvals dragged, and engagement was inconsistent.
Applying the HIMAY™ Method, we mapped every campaign into a structured flow, aligned the brand visuals, synchronized messaging, and built internal SOPs for content review and approval.
The result? A consistent brand experience, faster approvals, and measurable growth in audience engagement and conversions. What was once a chaotic content cycle became a predictable, results-driven system.“With so many plans, they were barely able to move forward. Now, each campaign has a clear beginning, middle, and end — and delivers results.”
Founder’s Journey
From Freelancer to Campaign Architect
I started like many freelancers — juggling scattered gigs, wearing multiple hats, and struggling to find a clear brand identity. Every project felt like starting from scratch, and while I delivered results, I knew I was missing a bigger picture.
I created the HIMAY™ Method — a system to break down complex campaigns into clear, actionable strategies. The first time I applied it, a client drowning in scattered marketing materials transformed into a consistent, well-aligned brand with faster approvals and stronger engagement.
HIMAY™ became the backbone of Marlonos Creatives, helping clients simplify and amplify their campaigns. It also inspired YouCanWork, empowering aspiring remote workers with clarity, skills, and confidence to thrive in the global market.
“Before, I struggled to structure campaigns; now, businesses call me to make their marketing strategies simple and powerful.”
YouCanWork Initiative
YouCanWork: Opening Doors for the New Workforce
Many aspiring Filipino remote workers have skills and potential but lack a clear roadmap and confidence to start in premium online opportunities.
In just 14 days, I spearheaded the concept, brand system, and startup playbook for YouCanWork, outperforming the typical early-stage founder timeline (6–12 weeks) by 66–83%. In the first 30 days, we achieved 53% startup readiness across branding, backend systems, early traction, and strategic clarity—all without any external funding so far.
YouCanWork is not just about teaching people how to get online work — it’s about guiding them to claim their value and skills in the global market.
Phase 2 will focus on connecting learners with premium remote opportunities, building scalable learning tracks, and creating a sustainable support ecosystem for long-term career growth.“Not only will they learn how to do online work — they will also learn to claim their value and skills in the global market.”
